1) Use colors carefully
such that they are
brand appropriate or
do justice to whatever
the site is providing.
This applies to the text, text fonts, background
and the content
provided.
2) Use tag lines, which
highlight the essential
features of the site and
catch the attention of
the readers, since
visitors do not read the text fully. Set your
content in proper
paragraphs and
columns for increased
readability and
appearance.
3) Avoid Flash and client
side scripts on main
pages. Do not use
FRAMES since search
engines find it difficult
to index pages using the above technologies.
4) Use high-resolution
graphics which are light
in weight for faster
downloading. The
images should add to
the content and help in describing the sites
resources and services.
The images should be
appropriately placed on
the web pages. Use alt
text to describe the images properly for
photo optimization.
5) For search engine
optimization use
descriptive title and
meat tags since the
search engine use these
to some extent to index and rank your
website.
6) Avoid using gate
away or doorway
pages which lead to the
main page this is
spamming and your
website may be banned by major search
engines. Do not resort
to cloaking and over
use of keywords.
7) Most important do
not copy content from
other websites to avoid
facing duplicate content
penalty. This was the
practice widely resorted to earlier. It is
wiser to have a content
writer in the web
development team.
such that they are
brand appropriate or
do justice to whatever
the site is providing.
This applies to the text, text fonts, background
and the content
provided.
2) Use tag lines, which
highlight the essential
features of the site and
catch the attention of
the readers, since
visitors do not read the text fully. Set your
content in proper
paragraphs and
columns for increased
readability and
appearance.
3) Avoid Flash and client
side scripts on main
pages. Do not use
FRAMES since search
engines find it difficult
to index pages using the above technologies.
4) Use high-resolution
graphics which are light
in weight for faster
downloading. The
images should add to
the content and help in describing the sites
resources and services.
The images should be
appropriately placed on
the web pages. Use alt
text to describe the images properly for
photo optimization.
5) For search engine
optimization use
descriptive title and
meat tags since the
search engine use these
to some extent to index and rank your
website.
6) Avoid using gate
away or doorway
pages which lead to the
main page this is
spamming and your
website may be banned by major search
engines. Do not resort
to cloaking and over
use of keywords.
7) Most important do
not copy content from
other websites to avoid
facing duplicate content
penalty. This was the
practice widely resorted to earlier. It is
wiser to have a content
writer in the web
development team.
